Internet Marketing Services
5.0 Rating on GoogleBefore day one
Mobile holds the only deepwater port in Alabama, sits where I-10 meets the start of I-65, and builds ships and aircraft. That makes Mobile County a gateway. A supplier, a visiting crew or a patient referred from another county may search for your business just as often as a neighbor in Prichard does, so the first job is to decide which of those people pay your bills. Every later choice, from page titles to ad locations, follows from the answer.
The Mobile County line is also less tidy than it looks. Baldwin County across Mobile Bay is a separate metro, so Eastern Shore customers who shop in Mobile are outside Mobile County, and the Mississippi border is about 3 miles from Grand Bay. Water covers 415 of Mobile County's 1,644 total square miles, so the roads, not the map, decide who can realistically reach you.
The Mobile County figures below come from the 2018 to 2022 American Community Survey and the 2022 County Business Patterns. They are a snapshot of survey years, not a live count, and we use them to shape the plan, not to predict next month.
Where to begin
In these four Mobile County trades between 69 and 92 of every 100 Mobile County employer locations have fewer than 10 staff, so this is a market of owner-run crews that win on phone calls. The first 30 days belong to the Business Profile, a call tracking number and one honest page per service. Roofing is the one to watch: its count went from 18 locations in 2017 to 33 in 2022, and remodelers went from 50 to 75.
Law offices number 212, which is 5.2 per 10,000 residents and 1.8 times a typical county, and accounting firms run 1.3 times a typical county. Dentists and physicians offices sit just under typical. In rooms this full, the first 30 days go to giving each service its own page, so an estate plan is not buried beside a car accident claim, and then to the reviews and profile details a referred client checks before calling. Physicians offices also show 41 locations with 20 or more staff, so some competitors here are institutions.
Full-service restaurants number 211 and, unusually, 94 of them have 20 or more staff, so a Mobile County restaurant is often a real employer. Beauty salons (70) and general auto repair (80) are mostly very small. These businesses are found by hours, photos and directions, so the first month is accuracy: hours that change for carnival weekends, a menu or price list readable on a phone, and driving directions that work from I-10, from the tunnel side of downtown and, for Dauphin Island, from the one bridge on Alabama 193.
The counts behind the three
| Trade | Employer locations, 2022 | Per 10,000 residents | Locations under 10 staff | Count against 2017 |
|---|---|---|---|---|
| Roofing contractors | 33 | 0.8 | 70 of 100 | +83.3 percent |
| Electrical contractors | 97 | 2.4 | 69 of 100 | +3.2 percent |
| Plumbing, heating and air-conditioning contractors | 137 | 3.3 | 69 of 100 | +7 percent |
| Residential remodelers | 75 | 1.8 | 92 of 100 | +50 percent |
| Law offices | 212 | 5.2 | 83 of 100 | -17.5 percent |
| Accounting and CPA firms | 71 | 1.7 | 86 of 100 | -10.1 percent |
| Insurance agencies and brokerages | 145 | 3.5 | 92 of 100 | -8.2 percent |
| Physicians offices | 158 | 3.8 | 58 of 100 | -3.1 percent |
| Dentists | 103 | 2.5 | 68 of 100 | -6.4 percent |
| Full-service restaurants | 211 | 5.1 | 38 of 100 | -3.7 percent |
| Beauty salons | 70 | 1.7 | 91 of 100 | +9.4 percent |
| General automotive repair | 80 | 1.9 | 88 of 100 | +5.3 percent |
Census County Business Patterns, employer locations only. A sole proprietor with no employees is not in these counts, so the real field is wider than the table shows.
Day by day
Claim and complete the Business Profile, make the name, address and phone match everywhere, and set service areas by named place (Mobile, Prichard, Chickasaw, Saraland, Satsuma, Semmes, Theodore) instead of a circle that spills into Baldwin County. Add call and form tracking so every later month has a baseline. The Google Maps and local SEO page covers the profile and the search engine optimization page explains how place names become pages. No ad money moves yet.
Build one page per service and one for each place you actually serve, written from real jobs and not copied between towns. If you sell to ship crews, plant suppliers or patients from other counties, add a page that says so plainly. Our web design work treats the phone screen first, because much of this searching happens in a car or on a break.
With tracking in place, look at which services produced calls. If a trade is thick and the calls matter this week, add Google Ads management for those services only. Day 90 ends with a report that sets calls and form fills against the first 30 days, and a decision about what to add next, such as content or lead generation work you own.
Weather and calendar
Hurricane season is the main weather risk in Mobile County. Sally in 2020 left about 60,000 Mobile County customers without power two days later, and Katrina put an 11.45 foot surge downtown in 2005. A plan that starts in July or August should carry a written storm rule: which ads pause, who updates the Profile hours, and which page tells customers you are open. Writing it in week one is cheaper than inventing it on the day a warning is posted.
Carnival season runs from January 6 to Fat Tuesday and fills downtown, the Greater Gulf State Fair arrives each October, and the Senior Bowl brings visitors every year. For a downtown restaurant those are the weeks when hours and parking details matter most. For a Mobile County crew trade in Saraland they are mostly noise, which is why the plan changes by business and not by county line.
The planned I-10 Mobile River Bridge and Bayway project could change how people cross the river, but reporting in July 2026 put the latest estimate near 3.2 billion dollars with construction start repeatedly slipping. Build the service area around where you work today, not around a bridge date.
Prices
Questions
Search and website work is priced in the Organic Growth plans: Silver at $1,495 per month with no website, Gold at $2,495 per month with a managed website and Platinum at $3,495 per month. RankGuarantee™ costs $495 per month and covers 25 landing pages. If you add paid search, ads management is $895, $1,595 or $2,295 per month for one, two or three platforms, and ad spend is billed by the platforms. No setup fee, no contract.
Usually yes. A downtown business is found by hours, parking and carnival weekends, while a Saraland or Semmes crew is found by service plus suburb name, and its customers drive US 43 or US 98 to reach you. The 90 days run in the same order, but the pages and the Profile service areas differ.
Only if they already buy from you. Grand Bay is about 3 miles from the Mississippi line, and Eastern Shore towns sit in a separate metro across the bay. We would first see whether your tracked calls come from there before spending on pages or ads aimed at those places.
They do not change the order, but they change the pacing. We write a pause and resume rule in the first month, covering ads, Profile hours and one page that tells customers whether you are open. After a storm, a repair business may want to raise spend and a restaurant may want to stop it.
Broad content calendars, a second ad platform, a Spanish language page and listings on minor directories can usually wait. Spanish is spoken at home by 1.8 percent of residents, so it is a later choice unless your own customers ask for it.
You will see a Profile and listings that match each other, a tracking number or form that counts inquiries, and a baseline of calls to compare against. Rankings may or may not have moved by then. The report you want at day 30 is about measurement, not results.
Not always. If your site loads fast on a phone and has one page per service, days 1 to 30 can run on it. If it does not, a Gold plan includes a managed website, and the web design page explains what we change first.
Those are the most complete county series for age, work and housing. They describe the survey years, not today, and we say so on every table. They help us decide what to build first, and your own tracking replaces them as soon as you have a few months of data.
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Get in Touch
Describe your trade and the places you drive to, and we will say which stretch of the 90 days to begin with. Call 610-825-4363 or email hello@getphound.com.